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2017-12-02
SEO strategy with Kwikwap

Someone from Cape Town just outside Somerset West, with a decent looking website decided to use us for improved SEO. Looks are important but results are more important. While we will match the looks (even improve by adding calls to action and ensuring the first time visitors easily gets the value proposition immediately) we will achieve better SEO results for the client.

This is how we achieve SEO results for our clients from the Helderberg and Somerset West using Kwikwap software.

SEO STRATEGY

TIP: (Below is an actual proposal emailed to a new client of ours. Our new client joined our mailing list in August this year and our monthly newsletter send our last week resulted in us getting to proposal stage. So the important lesson to learn is that SEO is but one way of marketing your website. It's not the only way.)

Thank you for considering us to improve the SEO (Search Engine Optimisation) of your website. Improved SEO will only be achieved with us guiding you and empowering you. Please take time to read through this document to ensure that there is no misunderstanding as how we see us achieving improved SEO.

We achieve good SEO results by empowering business owners to understand how search works, by giving them measuring tools and the software to achieve desired results without hassle.

MEASURING RESULTS VIA GOOGLE WEBMASTER TOOLS

Google Webmaster Tools is a free resource from Google which enables website owners to see how it (Google) sees your website. You will see how your website is being found or nearly found . (Google Webmaster Tools will show you how your website rank for different keywords.) While we register your website on our Google account we will register your website on your own Google Webmaster Account so you can log in at any time and analyze your actual results. You will be able to see the results of your efforts and money spend in improving your website’s SEO over time. We believe that without measuring actual results you are managing SEO blindly. Once you have mastered Google Webmaster Tools we can also guide you in using Google Analytics to gain a more in depth understanding of your website’s user interaction.

GOOGLE MY BUSINESS PAGE (GOOGLE MAPS)

For all businesses for whom local search results are important having a Google my business page is important. Even if you target people from a large geographical area you definitely want to get business from clients closest to you. Linking your Google my business page to your website will also improve SEO and is one backlink that is easy to obtain. This forms part of off-site SEO. (Work that’s not done on your website but off your website.)

QUALITY BACK LINKS TO YOUR WEBSITE

You will only get quality websites to link your website if the content on your website is good. Buying low quality links to your website is considered a black hat SEO strategy and can see your website being penalized, even removed from Google’s index. It can take years to get a few good back links to your website. It does help if you are connected in the business world and can ask owners of quality websites to link to your website. Before you ask them the decent thing to do would be to make sure that your own website can be regarded as a quality website. Ask yourself the following : What am I bringing to the World Wide Web that is new and fresh and different from the rest?

NEW CMS (CONTENT MANAGEMENT SYSTEM)

The Kwikwap Website builder is user friendly and can be learned in under an hour. This will allow you to ad blog entries, edit service offerings without having to wait for a webmaster to do it for you. You will be empowered to improve the content of your website which is called on site SEO.

Thousands of websites have been built using the Responsive website building tool from Kwikwap. The technical team who have developed the software over the last ten years, and who can be regarded as pioneers in the world of responsive web design in South Africa ensure that the architecture of your website leads to improved SEO. We ensure that search engines like Google can easily access the information on your website and that you the website owner can focus on areas that you have control over.

DO THE BASICS WELL

There are more than 200 factors Google take into consideration where to rank your website for certain search terms. We need to focus on things we can change. (We cannot change the age of our domain but we can prepay our domain for a few years upfront indicating to Google we are here to stay.)

The most important thing a website owner, who is serious about SEO, can do is to do the basics well to start with.

These basics are things like your important pages headings and introductory paragraphs. You need to include words that you would like to be found for without coming over as spammy. To achieve this you have to consider words that your clients will be using when searching for the services which you offer. Again Google has tools like Keyword planner which can assist. We believe in not being too mechanical when doing website copy but in being to the point, to focus on our own uniqueness and value offering which differentiates us from the rest.

(The more generic the industry the more difficult on site SEO becomes.)

MEASURE , UNDERSTAND AND TAKE ACTION

Once you are able to measure your actual results and have spent some time using Google Webmaster Tools and/or once you have studied page 1 of Google and the websites found on page 1 you will understand SEO well and be able to make informed decisions. Decisions like how much time to spend on new content versus the option of advertising with Google and getting immediate results albeit at a cost. Your time, our fees also come at a cost. You need to measure the value of a new client and weigh it up against the cost of acquiring a new client.

This whole process might seem to be a daunting task but it’s not. Improving SEO is not achieved overnight. We can get improved results within 1 to 2 weeks but in certain industries more time is needed.

At the end of the day the real person achieving good SEO results is the author of the website which is the business owner. Focus on quality content while writing in laymen’s terms (if your potential clients use laymen’s terms when doing Google searches). You may write brilliant text using high quality English but if people don’t use those words in everyday life then you will not be found by search engines because of your content.

OTHER CONSIDERATIONS

It takes a lot of work or money to get a website visitor. Are we ready for them when they arrive. Will we convert a website visitor into a buying customer? Is our value proposition clearly visible. Do we have good calls to action to encourage a visitor to leave there details?

TIP:

(Use proposals to clients to create newsletters and blog entries)

The text below will be confusing for a website visitor as you are already reading our blog. I leave it here for you to understand how i ended the monthly newsletter.

Visit our website and see how this proposal was changed to our monthly newsletter and then changed to a blog entry. We do this for specific reasons. The last reason is that the time invested this morning will see us attracting clients for years to come.

This is the introductory part of the newsletter which went out

You are receiving this monthly newsletter because of our past interaction regarding our web design and or SEO services. You can unsubscribe using the link below if you are no longer interested in getting our monthly newsletter.

I originally thought that we had done our last newsletter for the year but then this morning I sat down to write a proposal for a client i decided to use the time invested and change the proposal into our monthly newsletter, which be changed to a blog entry once emailed.

This proposal was a result of our previous newsletter send out last week. What's to learn from that? SEO is one marketing strategy to market your website. It's not the only way to market your website.

These introductory words do better in bypassing email spam filters but my blog entries cannot all have the same introduction as Google views it as duplicate content. I include Kwikwap as part of my heading as it is the software we use and is a strong growing brand.

Link

Hits to date:

Kwikwap Website Consultant: WWW. Buddy Web Design . CO.ZA

Terms and Conditions

Website consultant: WWW. Buddy Web Design . CO.ZA
Email: francois@kwikwap.co.za
Cell number: 081 828 3402

1. Introduction
These are the general terms of the relationship between you (website visitor) and us (website owner). The terms cover all use of this website. You agree to the terms by visiting and using this website.
2. Definitions and interpretation
2.1 Definitions. In the agreement:
terms means the terms, consisting of:
these terms of use; and any other relevant specific terms, policies, disclaimers, rules and notices agreed between the parties, (including any that may be applicable to a specific section or module of the website); we, us, or our means Buddy Web Design, the owner of the website. It includes our officers, agents, employees, owners, co-branders and associates where the terms limit or exclude our liability; you or your means any visitor to this website, including any other person, website, business or agent (including any virtual or robotic agent) associated with the visitor.
2.2 Conflict. If the meaning of any general term conflicts with any other relevant specific term, the specific term will apply. Specific terms apply to a specific section of the website or have been specifically agreed between you and us.
3. Use of this website
3.1 Licence. We grant you a limited licence to use this website on these terms. We may cancel your licence at any time for any reason. Your licence is automatically cancelled if you do not get our written permission before using this website in a way these terms do not allow.
3.2 Breach. If you breach any of the terms or infringe any other person's rights (including copyright), we may cancel your licence, block you from using the website, claim specific performance or damages against you and take any other steps the law allows, without affecting our rights.
3.3 Framing. You may not frame this website or any of its pages.
3.4 Linking. You may only link to the home page of this website. You may not deep link (link to any other page) or link in any way that could suggest that we endorse or support you, or that you have any rights in our website or intellectual property.
3.5 Virtual agents. You may not use any technology (including spiders, crawlers, bots and similar virtual agents) to search or gain any information from this website.
4. Your capacity
4.1 Capacity and agreement. You promise that you may visit this website and agree to the terms because you are: are at least 18 (or regarded as legally adult), and have the legal right and capacity to do so; or are not 18 yet, but have permission from your parent (or legal guardian) to do so.
4.2 Accurate information. You promise that you will give only accurate information to us and this website.
5. Intellectual property
5.1 Ownership. Except as provided to the contrary in the agreement, all right, title, interest, and ownership (including all rights under all copyright, patent, and other intellectual property laws) in, to or of this website are our sole property or will vest in us or a third party licensor. All moral rights are reserved.
5.2 Trademarks. Our logo and sub-logos, marks, and trade names are our trademarks and no person may use them without permission. Any other trademark or trade name that may appear on our marketing material is the property of its respective owner.
5.3 Restrictions. Except as expressly permitted under the agreement, the website may not be: modified, distributed, or used to make derivative works; rented, leased, loaned, sold or assigned; decompiled, reverse engineered, or copied; or reproduced, transferred, or distributed.
6. Limits to our liability
6.1 You use this website at your own risk. We provide the website `as is`. We do not give any express or implied warranty or make any other promise about this website. For example, we do not warrant that it is good quality, fit for any particular purpose, accurate, complete, up-to-date, legally effective or secure. We also do not warrant that it is free of latent defect, errors, malicious software or infringing content, or that you will have quiet or uninterrupted use of it.
6.2 You indemnify us. You indemnify (or promise to protect) us against any claim, demand, loss, damage, cost, or liability (including reasonable attorneys' fees) related to your use of this website.
6.3 Faults. We will do our best to fix any fault in this website as soon as reasonably practical after we find out about it. This is the limit of our responsibility and liability for any fault in the website.
6.4 Direct damages limited. If the previous clause does not apply for any reason, our maximum liability to you for all claims for direct damages is R100. This limit applies whether a claim is based on contract, delict (tort) or any other legal cause of action.
6.5 No liability for indirect damages. We will never be responsible for any indirect or consequential damages or losses, even if we should have foreseen them. These may include any loss of profit, loss of goodwill, loss of use or damages related to lost or damaged data.
6.6 Other website. We are not responsible for anyone else's website.
7. General
7.1 Entire agreement. The terms are the entire agreement between the parties on the subject.
7.2 Changes to website. We may change or stop publishing this website without notice and will not be responsible for any consequences.
7.3 Changes to terms. We may change the terms by placing a notice on this website. If you do not agree with the change, you must stop using this website or the changed terms will apply to you.
7.4 Facts about website. If an administrator of this website signs a letter confirming any fact related to the website, that letter is conclusive proof of its contents. These may include the version of the terms that apply to any dispute, or what content or functions the website had at a particular time or date.
7.5 Waiver. We do not ever waive (give up) our rights, even if we allow you any favour or extension of time, or we delay enforcing our rights against you.
7.6 Severability. Any term that is invalid, illegal or cannot be enforced must be regarded as deleted. The remaining terms continue as intended.
7.7 Law and jurisdiction. South African law and conditions (such as time and date) govern the terms. Only the South African courts may decide any dispute about the terms.

Privacy Policy
1. Collection We collect certain information: when you contact us on our website; from your web browser; from cookies we may send to your computer and from web beacons on our website to track how you use our website and to try and give you a personalised experience; and optional information, that you provide when you upload or download content from our website.
2. Use We may use your information: to send you send administrative messages and email updates to you regarding the website; for marketing purposes; targeted content in certain, specified instances.
3. Disclosure We might disclose your information in the specific circumstances mentioned in this policy.
4. Security Our hosting company will host your website in a secure server environment.
5. Your choices You can turn off cookies in your browser; or You can opt-out of marketing communications with us.
6. Contact us You can contact us with privacy related questions at francois@kwikwap.co.za address
7. Audience This policy applies to all visitors to our website (`you` and `your`).
8. Purpose of this policy We respect your privacy and take the protection of personal information very seriously. The purpose of this policy is to describe the way we collect, store, use, and protect information that can be associated with a specific natural or juristic person and can be used to identify that person (`personal information`). Personal information:
8.1 includes certain information collected when you contact us (see below); and optional information that you voluntarily provide to us (see below).
8.2 excludes information that has been made anonymous so that it does not identify a specific person; permanently de-identified information that does not relate or cannot be traced back to you specifically; and non-personal statistical information collected and compiled by us and information that you have provided voluntarily in an open, public environment or forum including (without limitation) any blog, chat room, community, classifieds or discussion board. Because the information has been disclosed in a public forum, it is no longer confidential and does not constitute Personal Information subject to protection under this policy.
9. Acceptance of terms By using this website you are deemed to have read, understood, accepted, and agreed to be bound by these terms.
10. Collection
10.1 On registration. Once you contact us on our website, you will no longer be anonymous to us as you will provide us with personal information.
10.2 Collection from browser. We automatically receive and record internet usage information on server logs from your browser (`usage information`).
10.3 Cookies. When you access our website we may send one or more cookies (small text files containing a string of alphanumeric characters) to your computer to collect certain usage information. We use information gathered by cookies to improve the website. Please note that some of our business partners (e.g. advertisers) use their own cookies or widgets on our website. We have no access to or control over them. Information collected by any such cookie or widget is governed by the privacy policy of the company that created it, and not by us. We use Remarketing with Google Analytics to advertise online. Third-party vendors, including Google, show your ads on sites across the Internet. Lead Find and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on someone's past visits to this website. Visitors can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ads Settings.
10.4 Web beacons. Our website may contain electronic image requests (called a `single-pixel gif` or `web beacon` request) that allow us to count page views and to access cookies. Any electronic image viewed as part of a web page (including an ad banner) can act as a web beacon. Our web beacons do not collect, gather, monitor or share any of your personal information. We merely use them to compile anonymous information about our website.
10.5 Recording calls. We will monitor and record telephone calls that you make to our call centre, unless you specifically request us not to.
10.6 Optional details. You may provide information on a voluntary basis (`optional information`). This includes content or product that you decide to upload or download from our website or otherwise use any optional features and functionality of the website.
10.7 Purpose for collection. We may use any optional information provided by you for such purposes as indicated to you at the time you agree to provide such optional information.
11. Consent to collection We will obtain your consent to collect personal information: in accordance with applicable law; and at the time you provide us with any optional information.
12. Use We may send administrative messages and email updates to you regarding the website. In some cases, we may also send you primarily promotional messages. You can choose to opt-out of promotional messages.
13. Disclosure
13.1 Sharing. We may share your personal information with: other divisions or companies within the group of companies to which we belong; and an affiliate, in which case we will seek to require the affiliates to honour this privacy policy.
13.2 Regulators. If you contact us regarding your experience with using any of our products, we may disclose your personal information as required by law or governmental audit.
13.3 Law enforcement. We may disclose personal information if required: by a subpoena or court order; or to comply with any law.
13.4 Marketing purposes. We may disclose aggregate statistics (information about the customer population in general terms) about the personal information to advertisers or business partners.
13.5 Employees. We may need to disclose personal information to our employees that require the personal information to do their jobs.
13.6 Change of ownership. If we undergo a change in ownership, or a merger with, acquisition by, or sale of assets to, another entity, we may assign our rights to the personal information we process to a successor, purchaser, or separate entity. We will disclose the transfer on the website. If you are concerned about your personal information migrating to a new owner, you may request us to delete your personal information.
14. Security of personal information Our hosting company will host our website in a secure server environment that uses a firewall and other advanced security measures to prevent interference or access from outside intruders. We authorize access to personal information only for those employees who require it to fulfil their job responsibilities.
15. Retention of personal information
We will only retain your personal information for as long as it is necessary to fulfil the purposes explicitly set out in this policy, unless: retention of the record is required or authorised by law; or you have consented to the retention of the record. During the period of retention, we will continue to abide by our non disclosure obligations and will not share or sell your personal information.
16. Limitation We are not responsible for, give no warranties, nor make any representations in respect of the privacy policies or practices of linked or any third party websites.
17. Enquiries If you have any questions or concerns arising from this privacy policy or the way in which we handle personal information, please contact us.

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