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2013-03-14
Hoe help ons gewone mense om internet bemarkers te word?

Hierdie is 'n regte voorlegging aan 'n nuwe klient en verduidelik wat ons doen.

Beste George en Jacques

Hier begin julle opleiding.

Julle huidige webwerf www.carphunter.co.za gaan vervang word met www.kwikwap.co.za/carphunter . Ons sal die domain oorplaas sodra die nuwe webwerf reg is.

Ek doen dit vir nou sommer op julle nuwe webwerf. (In die afdeling newsletter / blog) . (Kyk op julle nuwe webwerf ook asb.) (Sal dit later delete)

(Julle kry n mailing list en soos julle sal sien kry julle die epos met n elektroniese briefhoof / logo bo aan.)

Eerste dinge , eerste:

Ons benadering / strategie

Soos verstaan uit my gesprekke met JP :

Ons wil graag die beste blootstelling moontlik kry op Google onder organiese soekresultate.
Die webwerf moet inligting verskaf aan die groothandelaars .
Die webwerf moet 'n vraag skep by die publiek wie dan by die groothandelaars die vraag na Carp Hunter produkte sal stimuleer.
Julle moet in staat wees om self die webwerf te kan opdateer

Buddy Web Design Motto

''Ons help gewone mense om internet bemarkers te word.''

Hoe doen ons dit?

1.) Hoe werk Google

Eerstens spandeer ons 'n bietjie tyd om aan mense te verduidelik hoe Google werk en wat julle kan doen om deur soekenjins soos Google meer besoekers aan julle webwerf te vind. (Beide die hengel publiek en groothandelaars).

Kliek asb op hierdie skakel om 'n belangrike dokument te lees : How to improve Google Results (Kan dit later doen)

Wat belangrik is om op te let in daardie dokument is dat dit bv die woorde is wat fotos beskryf en nie die foto nie as dit kom om goed te doen op Google. (Google kan nie fotos interpreteer nie maar woorde wel.)

Daar is honderde fotos en videos op die internet oor Karpe. Dit raak bietjie verveeld op n webwerf met fotos en fotos. Ek sal eerder wil sien dat daar meer geskryf word by elke foto. Bv

" Hier is Pieter Pieterse wat met Carp Hunter Quality Baits se Boilie inBloemhof Dam die Karpe laat les opse het. Boilies werk veral baie goed byBloemhof dam en ander damme in die Vrystaat.

In die voorbeeld hierbo word daar op 'n natuurlike manier kern woorde gebruik wat mense tipies sal google. Soos bv:

"Werk Boilies goed in Bloemhof dam"

Probeer dit bv en sien watter webwerwe kom op. Dis webwerwe wat daardiewoorde bevat.

Dit volg dan logies dat julle moet skryf vir beide groothandelaars sowel as die publiek. Julle kan gerus ook oorweeg om in beide Enegels as in Afrikaans te skryf. Probeer anders en uniek te wees.

2.) Ons wys julle waar julle kan sien hoe julle Google Resultate lyk:

Julle `sal dus nie hoef te raai hoe suksesvol julle webwerf is al dan nie. Julle sal weet.

(Admin and Reports : Search terms and Country hits)

Dit neem tussen 2 en 6 weke vir Google om julle data te indekseer (voor resultate verwag kan word).

3.) Julle word geleer om die webwerf se inhoud op te laai en op datum te hou:

Ons benodig gewoonlik nie meer as 2 opleidingsessies om julle te wys om jou webwerf in datum te hou nie.

Daarna is on steeds beskikbaar per telefoon, skype of selfs facebook om julle te leer. Soms sal ons eerder iets vir julle doen as om tyd te spandeer om julle op te lei. Bv iets ingewikkeld wat nie gereeld sal gebeur nie.

Dit is dan hoe ons julle help om internet bemarkers te word.

Wat is volgende?

Ek het reeds begin om die raamwerk vir julle te skep. Van die inligting op die huidige webwerf kan gebruik word maar:

Ons benodig beter kwaliteit fotos.
Die produkte moet beter beskryf word

Wat gaan ons heel eerste doen?

Noudat julle aangedui het dat julle tevrede is met hoe die webwerf lyk gaan ons heel eerstens die basiese goed , goed doen. Sodoende is julle reeds 80% voor ander webwerf eienaars. (Te veel tyd word spandeer aan prentjies en snaakse goed en te min om die basiese reg te doen.)

Wat is die basiese goed?

Die produkname (Dit moet gelyk wees aan soekterme waarvoor julle gevind wil word)
Produkbeskrywing (Daar moet gepoog word om elke produk met min of meer 250 woorde te beskryf
Die "About us'' (Veral die inleidings paragraaf - eerste 180 woorde is belangrik) Daar moet byvoorbeeld eerder staan..."Carp Hunter Quality Baits is bekend vir sy kwaliteit Kaprhengel gerei en aas. Ons is vervaardigers, invoerders en groothandel verspreiders van kwaliteit......." Later kan julle vertel van julle maatskappy se geskiedenis en missie. (Soekenjins wil weet in watter hokkie om julle te plaas.)
FAQ's (Frequently asked questions) ...kyk gerus in julle epos vir daardie lastige vrae wat mense altyd vrae. Dit is nuttig om sulke vrae en antwoorde op julle webwerf te plaas en dit help ook met soekenjin resultate.

Kom ons doen eers hierdie basiese goed, goed en dan beweeg ons na goed soos die fotogallerye en maandelikse nuusbriewe.

Wie gaan die inligting bymekaar maak of skep? ( Fotos en / of teks) . Kan ons 'n idee kry van wanneer die inligting gereed sal wees? Ons hoef nie alles dadelik 100% volledig te hê nie. Moet asb nie die proses te lank vertraag nie. U sal beter verstaan as ons 'n eerste opleidingsessie gehad het en ons sal vinniger klaar wees.

Ons gaan eintlik nooit klaar wees nie want hoe meer jy insit hoe meer kry jy uit.

Kommentaar en/of terugvoering per epos sal waardeer word. ook as julle vrae het.

Groete

Francois Marais

0844950062

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Hits to date:

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Website consultant: WWW. Buddy Web Design . CO.ZA
Email: francois@kwikwap.co.za
Cell number: 081 828 3402

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Privacy Policy
1. Collection We collect certain information: when you contact us on our website; from your web browser; from cookies we may send to your computer and from web beacons on our website to track how you use our website and to try and give you a personalised experience; and optional information, that you provide when you upload or download content from our website.
2. Use We may use your information: to send you send administrative messages and email updates to you regarding the website; for marketing purposes; targeted content in certain, specified instances.
3. Disclosure We might disclose your information in the specific circumstances mentioned in this policy.
4. Security Our hosting company will host your website in a secure server environment.
5. Your choices You can turn off cookies in your browser; or You can opt-out of marketing communications with us.
6. Contact us You can contact us with privacy related questions at francois@kwikwap.co.za address
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8. Purpose of this policy We respect your privacy and take the protection of personal information very seriously. The purpose of this policy is to describe the way we collect, store, use, and protect information that can be associated with a specific natural or juristic person and can be used to identify that person (`personal information`). Personal information:
8.1 includes certain information collected when you contact us (see below); and optional information that you voluntarily provide to us (see below).
8.2 excludes information that has been made anonymous so that it does not identify a specific person; permanently de-identified information that does not relate or cannot be traced back to you specifically; and non-personal statistical information collected and compiled by us and information that you have provided voluntarily in an open, public environment or forum including (without limitation) any blog, chat room, community, classifieds or discussion board. Because the information has been disclosed in a public forum, it is no longer confidential and does not constitute Personal Information subject to protection under this policy.
9. Acceptance of terms By using this website you are deemed to have read, understood, accepted, and agreed to be bound by these terms.
10. Collection
10.1 On registration. Once you contact us on our website, you will no longer be anonymous to us as you will provide us with personal information.
10.2 Collection from browser. We automatically receive and record internet usage information on server logs from your browser (`usage information`).
10.3 Cookies. When you access our website we may send one or more cookies (small text files containing a string of alphanumeric characters) to your computer to collect certain usage information. We use information gathered by cookies to improve the website. Please note that some of our business partners (e.g. advertisers) use their own cookies or widgets on our website. We have no access to or control over them. Information collected by any such cookie or widget is governed by the privacy policy of the company that created it, and not by us. We use Remarketing with Google Analytics to advertise online. Third-party vendors, including Google, show your ads on sites across the Internet. Lead Find and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on someone's past visits to this website. Visitors can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ads Settings.
10.4 Web beacons. Our website may contain electronic image requests (called a `single-pixel gif` or `web beacon` request) that allow us to count page views and to access cookies. Any electronic image viewed as part of a web page (including an ad banner) can act as a web beacon. Our web beacons do not collect, gather, monitor or share any of your personal information. We merely use them to compile anonymous information about our website.
10.5 Recording calls. We will monitor and record telephone calls that you make to our call centre, unless you specifically request us not to.
10.6 Optional details. You may provide information on a voluntary basis (`optional information`). This includes content or product that you decide to upload or download from our website or otherwise use any optional features and functionality of the website.
10.7 Purpose for collection. We may use any optional information provided by you for such purposes as indicated to you at the time you agree to provide such optional information.
11. Consent to collection We will obtain your consent to collect personal information: in accordance with applicable law; and at the time you provide us with any optional information.
12. Use We may send administrative messages and email updates to you regarding the website. In some cases, we may also send you primarily promotional messages. You can choose to opt-out of promotional messages.
13. Disclosure
13.1 Sharing. We may share your personal information with: other divisions or companies within the group of companies to which we belong; and an affiliate, in which case we will seek to require the affiliates to honour this privacy policy.
13.2 Regulators. If you contact us regarding your experience with using any of our products, we may disclose your personal information as required by law or governmental audit.
13.3 Law enforcement. We may disclose personal information if required: by a subpoena or court order; or to comply with any law.
13.4 Marketing purposes. We may disclose aggregate statistics (information about the customer population in general terms) about the personal information to advertisers or business partners.
13.5 Employees. We may need to disclose personal information to our employees that require the personal information to do their jobs.
13.6 Change of ownership. If we undergo a change in ownership, or a merger with, acquisition by, or sale of assets to, another entity, we may assign our rights to the personal information we process to a successor, purchaser, or separate entity. We will disclose the transfer on the website. If you are concerned about your personal information migrating to a new owner, you may request us to delete your personal information.
14. Security of personal information Our hosting company will host our website in a secure server environment that uses a firewall and other advanced security measures to prevent interference or access from outside intruders. We authorize access to personal information only for those employees who require it to fulfil their job responsibilities.
15. Retention of personal information
We will only retain your personal information for as long as it is necessary to fulfil the purposes explicitly set out in this policy, unless: retention of the record is required or authorised by law; or you have consented to the retention of the record. During the period of retention, we will continue to abide by our non disclosure obligations and will not share or sell your personal information.
16. Limitation We are not responsible for, give no warranties, nor make any representations in respect of the privacy policies or practices of linked or any third party websites.
17. Enquiries If you have any questions or concerns arising from this privacy policy or the way in which we handle personal information, please contact us.

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