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We will often talk on how important great content for your website is. Equally important is the technical structure of your website.

When you click on the Guide "How to Improve Google results" you will find below image :

The focus on this document is to get people adding data (content) to their websites.

Equally important is the technical structure which is why it is important to use your about us section, your business description keywords (admin and reports) as well as your products and services.

Too many clients use custom pages for their products and services and then wonder why they do not get Google Results.

Your products and services pages are important and if you do away with them and use custom pages you are interfering with the technical structure of the Kwikwap Website. You should work with the technical structure.