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Your about us text and more the introductory text, the first 180 words are also important for your website's search engine optimisation. You will over time have a lot of text on your website. Search engines would like to know where to file your website and you webpages. The about us text performs a vital part in ensuring that the search engines index your website correctly.
Do not start your about us text with a vision type statement or history about yourselves.
It may be true, it may be cute and it may be nice but it is not going to help the search engines to index your website correctly.
Always start your website with what you do and where you do it. The basics. You can view the introductory paragraph as more keywords or important page headings / business description.
Have a look at the Website of Buddy Web Design. First the basics and then later the cute stuff. (First and second image)
First the important to the matter stuff. (Image above)
The cute stuff later.